How can offerors enhance their position in the marketplace?

Enhancing their position in the marketplace can be significantly achieved by exploiting organizational strengths and efficiencies. This involves identifying unique capabilities, resources, and operational processes that set the organization apart from its competitors. By doing so, offerors can create a value proposition that not only meets customer needs but also maximizes profitability and performance.

This strategy focuses on leveraging core competencies—be it superior technology, skilled manpower, or efficient systems—that provide a competitive edge. When organizations optimize their internal strengths, they can often deliver better quality, faster service, or more innovative products than others in the market. This not only attracts potential buyers but also builds brand loyalty and a positive reputation, leading to sustained market success.

In contrast, while increased advertising and networking are beneficial for visibility, they do not alone guarantee a competitive advantage without the backing of strong organizational capabilities. Assessing competition is essential for strategic positioning, but it primarily informs other actions rather than enhances an organization's own standing directly. Similarly, being a member of the National Contract Management Association (NCMA) can offer networking opportunities and professional development, but it does not inherently improve market positioning without the application of strengths or efficiencies.